100 thuật ngữ kinh doanh, cung cấp kiến thức căn bản và nâng cao về các khái niệm phổ biến trong lĩnh vực kinh doanh. Từ các thuật ngữ như A/B testing hay ROI, đến pricing strategy hay omnichannel marketing, danh sách này giúp bạn hiểu rõ hơn về quản trị, tài chính, marketing và chiến lược kinh doanh.
Lưu ý: Đây chưa hẳn là 100 thuật ngữ quan trọng nhất, mà là 100 thuật ngữ được kể ra, không theo trình tự cụ thể.
| A/B testing | advertising |
| affiliate marketing | affiliate program |
| analytics | artificial intelligence (AI) in marketing |
| B2B | big data |
| brand advocacy | brand ambassador |
| brand awareness | brand awareness campaign |
| brand equity | brand extension |
| brand health pyramid | brand loyalty |
| brand positioning | brand retention |
| brand voice | brand voltage |
| BI (business intelligence) | competitive advantage |
| consumer behavior | content curation |
| content marketing | content strategy |
| conversion funnel | conversion rate |
| CSR (corporate social responsibility) | cross-selling |
| crowdsourcing | CAC (customer acquisition cost) |
| customer journey | CRM (customer relationship management) |
| customer satisfaction | customer segmentation |
| data-driven marketing | demand generation |
| digital transformation | direct marketing |
| disruptive innovation | e-commerce marketing |
| email marketing | emotional branding |
| event marketing | Facebook Ads |
| geo-targeting | Google Ads |
| guerrilla marketing | influencer marketing |
| influencer partnership | Instagram Ads |
| interactive content | interactive marketing |
| key attributes | lead generation |
| local SEO | market research |
| market segmentation | market share |
| marketing automation | marketing cloud |
| marketing funnel | marketing mix |
| marketing strategy | mobile app marketing |
| mobile marketing | native advertising |
| niche market | omnichannel marketing |
| ORM (online reputation management) | organic search |
| personal branding | personal reputation |
| Pinterest marketing | positioning statement |
| pricing strategy | product differentiation |
| PLC (product life cycle) | product placement |
| PR (public relations) | remarketing |
| relationship marketing | retargeting |
| ROI (return on investment) | SEO (search engine optimization) |
| SERP (search engine results page) | social listening |
| social media marketing | SWOT analysis |
| target customer | target market |
| thought leadership | TikTok Ads |
| UX (user experience) | value proposition |
| video marketing | viral marketing |
| win-win | word of mouth |
